Light towers, light boxes and in-store branding banner. Help out with my colleague from the Home Appliance department and our projector dealer in Sim Lim Square.
Got a good discount from my reservist friend, Simon. Good workmanship too.
Transportation is a big challenge especially we intend to reuse the light towers for future events.
Our light tower placed next to COURTS' cashier sign for comparison.
COURTS Megatex - a warehouse sales type of consumer fair at Singapore EXPO.
Sending our Microwave oven to a studio for a simple high-res photo shoot.
At the photo studio.
After the site survey and discussion with COURTS' constructor, we decided on a lighter colour theme with matt finishing to compliment the fluorescent lighting around the area. My friend Carroll did a pretty job for us by designing the banner family friendly.
A good decision to go lighter theme. Our 'S' brand competitor couldn't get their artwork ready. Our 'L' brand competitor used glossy that bounce off the light - making it difficult to read. Finally, our 'P' brand sister company used a dark colour theme with smaller fonts that we couldn't even see the brand name. You cannot just sit in the office and imagine how things will work out. You need to walk the ground and talk to people.
Sponsoring our projector dealer by paying for the light box beside their shop's signage.
In-store display shelf for our products.
Given a smaller budget, I managed to get the most out of it with smaller but regular advertisements on the newspaper. Since we can't do branding with a small ad space, we offer competitive market pricing to attract attention, icons, simple wording and, good placing positions to increase eyeball rate.
Getting page 2 and page 3 position sure help improve eyeball rate from the number of customer call-ins.
Recommended a regional magazine (based in Singapore) to Japan HQ for a regional advertisement on professional projector. Helped the regional product marketing department to get a good product write-up from the magazine editor. This is an industrial leading professional magazine for Audio-Visual technology and it covers Singapore, Malaysia, Thailand, Vietnam, Indonesia, Hong Kong and Australia.
Done a series of branding ads for CCTV department. Full-page BW and 6col x 10cm.
All work and no play makes Jack a dull boy. Haha. While taking product pictures for safety approval by Spring Singapore, my Colleague, Desmond told this picture of another colleague from the accounts department. I added sweat stains and text to make it more fun.
